Let's get you on the right track.
Every artist and team has the same goal, a career that lasts. How you get there depends on where you’re starting from:
For Artists
If you’re an independent artist, we’ll guide you through building your first 1,000 TRUE Fans.
For Teams
If you’re a manager, label, or artist team, we’ll create a fanbase-first strategy you can run with.
Build TRUE Fans:
You don’t need millions of streams to build a sustainable music career. What you need are proven systems that help you grow an audience, connect with fans, and earn from your art, without burning out.That’s why we’ve created a range of digital products for independent artists. Each one is designed to give you practical tools you can use right away.What you’ll find inside:
• Step-by-step courses to grow your fanbase
• Templates and systems that save time and energy
• Playbooks for turning followers into real supporters
• Proven strategies for building a career that lastsProof it works:
• Artists have launched their first fan-funded projects
• Students have grown email lists + ticket sales within months
• 100s of creatives now earning from their art sustainably
Fanbase-first strategy for teams & labels
You don’t need vanity metrics to prove your artists’ success — you need a strategy that drives real growth, fan connection, and long-term sustainability.That’s what our Strategy Work is here for:• Design fanbase-first release campaigns that actually move the needle• Build systems that connect storytelling, socials, and sales• Create long-term growth plans tailored to your roster or project• Cut through noise with strategies that focus on impact, not hypeProof points:• Helped break artists from grassroots to global stages• Supported campaigns with millions of engaged fans• Trusted by managers, labels, and artist teams for over a decade